Seth’s Blog: Put a name on it

Here’s a positive step to avoid the faceless bureaucracy that wants to take over your organization:

Every new rule needs to be associated with one and only one person who is willing to stand up for it and explain it (to your people and to the public).

“No swimming until 45 minutes after eating.” Really? Why? Who made this rule up? Why?

I think most international travelers would like to know who made the rule that bans wifi from international flights. Or the name of the other person who made the rule that you can’t have a blanket covering your legs during the last hour of a flight. If we knew the bureaucrat’s name, could we lobby to have them fired for being ridiculous actors in security theater?

Organizations thrive on their ability to allow individuals to remain faceless. It permits them to act badly, not in the interest of their customers.

One of the reasons I so enjoy buying from small companies is that you know exactly who has their name on each and every policy. It builds a more responsive organization and it’s good marketing.

I really like the idea of this. If you want to force a rule on others you’ll label it with your own name so we know who complain at/to/about.

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