More evidence of the healthcare sector embracing web technologies to better engage with the ultimate customers – patients.
It isn’t quite Web 2.0 – I guess understandably – but has a YouTube channel, a Facebook page and a Twitter blog.
You can find the site at ClinicalResearch.com – here’s the article where I found out about it.
Fiercebiotech carried an article about Quintiles launching a new Web 2.0 service for the healthcare sector.
“The new Web site, http://www.clinicalresearch.com, presents easy-to-use, comprehensive information for those who have little or no understanding of clinical research and the value it brings to healthcare. The Web site’s sponsor, global biopharmaceutical services company Quintiles, believes that if more people understood the crucial role of clinical research in identifying cures and therapies, then more people would be willing to participate in the research. Lack of participation in trials is one of the major factors in lengthening the development of new drugs.”
“Research shows that 75% of the general public state they have little or no knowledge of clinical research and the participation process. We want to fundamentally change that statistic,” said Chris Cabell, Head of Global Access to Patients at Quintiles. “If patients and their families are more aware of the opportunities that clinical research can provide, they will be better able to make informed decisions about participating in research and helping drive the development of new and better medicines. As a clinician, I hope that patients find this new site engaging and useful in de-mystifying clinical research and my hope and expectation is that it will evolve over time into an even better resource.”
With just a few clicks, patients who visit http://www.clinicalresearch.com can identify ongoing or future clinical trials appropriate for their disease or condition and narrow them down to those that are geographically convenient. Along with comprehensive supporting information about clinical research, including videos describing real life patient experiences, and news from recent studies, the site will allow patients to connect with other individuals about their insight into clinical research.”